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The Rise of First-Party Data, How It's Rewriting Retail's Business Model

Jun 22, 2026

The Rise of First-Party Data, How It's Rewriting Retail's Business Model

Trends & Business
Aotter

AOTTER is an innovative R&D company dedicated to shortening "value creation time". Our core mission is to enable knowledge and information to realize value through new technologies, mainly developing in three areas: media, community, and expert tools. We provide corresponding services from creative tools, monetization tools, and data advertising platform services, to professional idol cultivation, offline spaces, and film and television content creation, working alongside digital content creators and committed to creating a new "brain industry".

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