Cosmed & Starbucks Welcome Dual 600 Milestone with "Yuan Xiu Store" New Lifestyle Experience

Two major brands under Uni-President Beautiful Life Group—Cosmed and Starbucks—simultaneously welcome their 600th stores across Taiwan, showcasing their continuously evolving lifestyle services through the new "Yuan Xiu Store." This dual-brand achievement of 600 stores each represents not only scale growth, but also the continuation of long-accumulated trust, companionship, and commitment with consumers.

Cosmed, with "health and beauty" at its core, has gradually developed from a pharmacy in a corner of Taipei into a new-format retail channel combining cosmetics, health products, and lifestyle. Starbucks has deeply cultivated local presence with its "third place" concept, connecting emotional exchanges between people through coffee culture. As consumer needs trend toward "experiential" and "stylized" development, both brands continue to upgrade their spaces, products, and services to create lifestyle spaces that better meet the needs of the new generation.

As the representative location for both brands' dual 600-store milestone, "Yuan Xiu Store" introduces new space and product curation strategies. Starbucks continues its "third place" concept, creating a new atmosphere that combines lifestyle aesthetics with urban interaction. Through spatial design, art installations, and immersive coffee experiences, it depicts the life memories accumulated with consumers across 600 stores.

This launch features five major highlights: connecting urban memories, goddess art landmarks, Taiwan's first "Starbucks Coffee Three Ways" performed live by black apron coffee masters, creating an immersive coffee journey with one coffee and three experiences through daily limited reservations, along with the trending Cloud Bubble Americano and 600-store commemorative merchandise series, conveying brand warmth across 600 stores through limited designs and collectibility.

Cosmed focuses on new-generation beauty lifestyle trends, bringing together Taiwan's first specialty counters for CLIO, SISTER ANN, and 3CE to create a complete K-Beauty experience. It also introduces OLIVE YOUNG's private brand zones including BOH+, WAKEMAKE, and colorgram, as well as the Yuan Xiu exclusive collaborative sunscreen CellFusionC x ZO&FRIENDS, providing zero-lag access to the latest beauty trends.

Yuan Xiu Store simultaneously upgrades its "mini bar" curated section. Mini size customers have a new product trial rate 5 times higher, and the mini bar introduces over 100 exquisite compact beauty products, including Yuan Xiu exclusive CLIO pocket cushion foundation and mirror glow highlighting palette, making it easy to try trending new products with mini accessibility.

The dual 600 stores represent six hundred connections to life. The opening of "Yuan Xiu Store" symbolizes Cosmed and Starbucks joining hands to accompany consumers on a beautiful new journey.

Yuan flows with the passage of time, in every ordinary moment;

Xiu illuminates the world, blooming the eternal aspiration of health and beauty.