PRESCO announced today (13th) the establishment of a strategic partnership with global leading advertising technology company Perion, officially introducing Perion's programmatic digital out-of-home (pDOOH) advertising platform to Taiwan. This collaboration combines the world's largest pDOOH technology platform with Taiwan's most comprehensive retail media network, driving Taiwan's advertising market into a fully data-driven new era, creating more efficient marketing value for brands and advertisers, and building a comprehensive out-of-home media landscape.

Global Leading Technology × Taiwan Retail Media Network

Perion owns the internationally leading pDOOH programmatic technology platform, which integrates DSP (Demand-Side Platform) and SSP (Supply-Side Platform) capabilities for real-time ad bidding, delivery, and optimization. Currently deployed in 35+ countries, it has become the preferred solution in international markets.

PRESCO is a wholly-owned subsidiary of President Enterprises Group, established in 2000 with deep expertise in marketing consulting and digital advertising. Through its Retail Media Network (RMN), it has expanded Taiwan's most comprehensive retail media resources. Currently the exclusive agent for OPEN!CHANNEL (OC) screens in 7-ELEVEN stores, combined with X POS machine screens and others, totaling over 20,000 screens. Additionally, it covers important venues such as City Hall Bus Station and President Department Store, forming Taiwan's retail environment with high coverage and market influence in the out-of-home media network.

PRESCO comprehensively integrates retail and out-of-home advertising resources through Perion's pDOOH technology platform. (Image shows City Hall Bus Station LED and TV pillar screens)

PRESCO comprehensively integrates retail and out-of-home advertising resources through Perion's pDOOH technology platform. (Image shows City Hall Bus Station LED and TV pillar screens)

Through this strategic partnership, PRESCO will comprehensively integrate retail and out-of-home advertising resources via Perion's pDOOH technology platform, providing comprehensive programmatic advertising solutions that combine "online data × offline touchpoints," further enhancing advertising procurement efficiency and data-driven marketing effectiveness.

Integrating Fragmented Markets to Enhance Advertising Effectiveness

While Taiwan's out-of-home media possesses extensive screen resources, it has long suffered from high fragmentation issues. Through Perion's SSP platform, PRESCO can integrate screens from different media owners and venues, improving inventory monetization efficiency. Simultaneously, through the DSP platform, brands can conduct real-time bidding based on foot traffic, time, geographic location, and audience data for more precise advertising delivery.

PRESCO comprehensively integrates retail and out-of-home advertising resources through Perion's pDOOH technology platform. (Image shows City Hall Bus Station LED and TV pillar screens)

For advertisers, pDOOH can deliver comprehensive audience planning, real-time monitoring, and optimization effectiveness, significantly improving return on investment. For media owners, the platform enables inventory management and dynamic revenue maximization, creating a win-win situation.

Strong Alliance Creating New Programmatic Advertising Landscape

PRESCO stated: "Establishing a strategic partnership with Perion is an important milestone in our promotion of Retail Media Network (RMN) and pDOOH digital transformation. We believe that combining the group's extensive retail channel resources with Perion's global technology advantages will provide brands with more efficient, data-driven marketing solutions."

Perion's APAC General Manager Troy Yang also noted: "We are pleased to partner with PRESCO and have deployed a dedicated team to work with PRESCO, ensuring we can provide localized technology and services. This partnership will drive Taiwan into a new era of programmatic out-of-home advertising and allow brands and advertisers to enjoy world-class technology experiences."

Driving Industry Upgrade to Welcome the Data Era

The strategic partnership between PRESCO and Perion will drive Taiwan's out-of-home advertising market toward data-driven and intelligent transformation, highly aligning with President Enterprises Group's RMN retail media strategy. In the future, both parties will continue to integrate third-party data, artificial intelligence, and dynamic creative to build audience-centric advertising delivery models, accelerating cross-border cooperation with international agencies and brands. This partnership is not only a significant turning point for Taiwan's pDOOH market but will also become a new paradigm for the integrated development of retail media and out-of-home advertising.