Aotter demonstrates its cross-domain data integration capabilities, where buying ads equals buying retail market research reports (Image / Provided by 7-ELEVEN)

【Taipei】At the "Retail Media New Era RMN Media Briefing" co-hosted by 7-ELEVEN, Uni-President Information, and PRESCO, Aotter Corporation Co-founder and CEO Lun Hsieh and Co-founder and Deputy CEO Penhan Su presented a special sharing session titled "RMN Core Technology: Truly Precise Data Advertising Through Coupling Offline Retail and Online Behavior" to nearly 200 brand advertisers, agencies, and channel partners, showcasing Aotter's core technology in RMN (Retail Media Network) data applications.

"Retail Media New Era RMN Media Briefing" co-hosted by 7-ELEVEN, Uni-President Information, and PRESCO, inviting industry experts from Google Taiwan, Teng Xue Advertising, Aotter, and DMA Association to participate together (Image / 7-ELEVEN)

Aotter demonstrated how to leverage 7-ELEVEN's massive retail data ecosystem to create precise data advertising solutions. Hsieh shared that Aotter has accumulated experience in analyzing over 5.5 billion monthly user behaviors, combined with OPENPOINT's 19 million members and consumption data from over 7,100 stores, enabling complete coupling analysis of online and offline behaviors.

Aotter Co-founder and Deputy CEO Penhan Su demonstrates targeting audiences through keywords or product names (Image / 7-ELEVEN)

Aotter Technology Demonstrates Precise Data Targeting Power

In the live demonstration, Aotter introduced the core functions of its retail media data platform, including precise audience targeting through keywords and product names, multi-dimensional consumer profile analysis, and RFM customer value analysis model. Su shared that Aotter's technology allows brand advertisers to not only purchase ad exposure but also obtain complete retail market research reports, achieving "100% first-party data" precise targeting strategies.

The presentation specially introduced Aotter's AI Agent functionality, which can describe audience characteristics through natural language, with the system automatically converting them into corresponding delivery conditions, allowing advertisers to set target audiences more intuitively by simply describing the customer groups they want to reach in text, and the system can automatically generate corresponding advertising strategies.

Aotter Co-founder and Deputy CEO Penhan Su shares how to evaluate marketing and advertising strategies through more precise multi-dimensional selection (Image / 7-ELEVEN)

Partner Advertiser - Dong Xin Innovation Shares Excellent Results

The session invited Taiwan distributor Dong Xin Innovation Co., Ltd. to share the campaign results for NORDIC NATURALS' Baby D Liquid Vitamin D3. Dong Xin Innovation stated that through Aotter's data analysis and OPENPOINT APP segmented advertising, the Mother's Day campaign achieved an outstanding 8% click-through rate, not only exceeding the industry average by 4 times, but the interstitial ad click-through rate also exceeded social platform averages by 3 times.

Advertiser Dong Xin Innovation shares campaign performance in collaboration with Aotter (Image / 7-ELEVEN)

Using Aotter system's deep data insights, Dong Xin Innovation unexpectedly discovered that the audience profile concentrated on the 45-54 age group in metropolitan areas, with 59% being female. Dong Xin Innovation stated: "We initially focused mainly on the mother-baby market, but through data analysis discovered that working professionals showed equally strong purchase demand for vitamin D supplements, successfully helping us develop new consumer segments."

Baby D's OPENPOINT APP interstitial ad click-through rate exceeded social platform averages by 3 times (Image / Aotter)

Comprehensive Data Integration and Media Ecosystem

Aotter demonstrated its cross-domain data integration capabilities, able to match customers' emails, phone numbers and other online data with convenience store retail data, and through cross-media tracking using Aotter ad network's reading data, achieving 1:1 behavior tracking for precise targeting, with an overall matching success rate exceeding 51%.

In terms of ad placements, Aotter provided detailed analysis of OPENPOINT APP's diverse advertising placement features, including app launch interstitial ads (100% attention rate guarantee), homepage prime banner (average 3-5 touches per user daily), and dual-placement video ads (over 3 million daily checkout behavior touchpoints with 95% completion rate). It also explained how advertising can extend to cross-media advertising, native content generation, and achieve full SEO coverage.

Technological Innovation Drives Retail Media Development

With OPENPOINT's 19 million member base and 3 million daily checkout data points, combined with AI Agent smart delivery decisions and cross-domain data integration technology, Aotter brings revolutionary precision improvements to Taiwan's retail media advertising market. Its technical architecture fully complies with digital privacy and DCR (Data Clean Room) data matching standards, helping brands convert member data into monetizable marketing assets while ensuring corporate sensitive data doesn't leak, driving the retail media ecosystem toward data-driven core development.

For brand advertisers interested in learning more about retail media data advertising services or AI Agent intelligent analysis technology, please contact Aotter for collaboration discussions to explore unlimited possibilities in precision marketing.

【About Aotter】

Aotter is Taiwan's renowned self-media and innovative R&D brand, specializing in data technology and digital marketing solutions. Its Aseal SSP ad network features advanced real-time data technology and excellent advertising experience, processing over 5.5 billion behavioral analysis data points monthly. As a member of Taiwan's digital content creation field, Aotter is committed to leading the development of the digital advertising industry in the "post-Cookie era," launching DCR / RMN SaaS services in 2023 to provide partners with efficient, secure data advertising construction services, while developing Taiwan's most comprehensive first-party data hub.

【Contact Information】

Aotter CEO Office PR Department

Contact Email: ling.chung@aotter.net

Website: https://aotter.net