7-ELEVEN Retail Media New Era RMN Media Briefing Unveils

【Taipei】President Chain Store Corporation held the "Retail Media New Era RMN Media Briefing" on 2025/8/26 at the Taipei International Convention Center, attracting nearly 200 industry elites from brand advertisers, marketing agencies, channel partners, and more. The venue was packed to capacity, demonstrating the high attention and potential of 7-ELEVEN's Retail Media Network (RMN) in Taiwan's marketing ecosystem.

In an era of accelerating omnichannel commerce development, brands and merchants are actively seeking more precise and effective ways to reach consumers. President Chain Store provides Taiwan's highest-coverage retail media network, combining online and offline multichannel media resources to enable brand advertisers to achieve zero-distance marketing in consumers' daily scenarios.

This event was jointly hosted by 7-ELEVEN, PRESCO, and President Information Systems, with invited industry experts from Google Taiwan, Teng Xue Advertising, AOTTER, and DMA Association providing in-depth sharing on retail media development trends, data-driven precision targeting strategies, and OMO (Online-Merge-Offline) omnichannel applications, receiving high praise from attendees.

Event highlights included:

· Industry trend insights: Expert analysis of growth opportunities in global and local retail media markets

· Practical case sharing: Brands and advertising agencies sharing OMO advertising performance and experiences

· Multi-touchpoint marketing strategies: Integrated applications of OPEN! CHANNEL, storefront displays, freezer units, X POS machines and other in-store digital signage, plus OPENPOINT APP, creating immersive advertising experiences

· Successful collaboration cases: Multiple brands and media partners showcasing successful RMN collaboration examples

Advertisers also shared their experiences firsthand. American nutrition brand Baby D, during Mother's Day promotional period, used OPENPOINT APP audience segmentation advertising and remarketing optimization, with ad click rates soaring above 8%. Through deep system insights, the audience profile consisted of 45-54 year old cross-gender urban consumers with purchasing power and health consciousness. The advertiser stated, "We originally only targeted mother-infant demographics, but unexpectedly discovered through data analysis that office workers also have strong demand for vitamin D supplements," successfully helping clients discover cross-generational audience market potential and proving the effectiveness of data-driven marketing strategies.

Through storefront digital signage advertising, brand owners can target specific times and commercial district locations. Telecom roaming provider JetFi, to promote that consumers don't need to replace SIM cards to use their service, utilized the large-screen dynamic presentation characteristics of storefront digital signage to help passersby quickly understand their product proposition and scan codes to download the JetFi eSIM App for free trials. After the advertisement went live, inquiries increased significantly, driving JetFi eSIM App's iOS travel category ranking to rapidly climb from outside the top 100 to as high as the top 30, with remarkable results.

7-ELEVEN stated that based on over 7,100 stores nationwide, combined with multiple media touchpoints including OPEN! CHANNEL in-store digital signage, X POS machines, refrigerator/freezer digital signage, storefront digital signage (pDOOH), plus the OPENPOINT APP with 19 million uniopen members, they create OMO advertising solutions that allow advertisers to easily reach customers passing by stores as well as consumers inside and outside stores. Combined with audience segmentation capabilities, this achieves seamless advertising experiences from online to offline. Through RMN, brands can precisely deliver messages in consumers' daily life scenarios, enhancing marketing effectiveness.