CB LAB Cold Brew Laboratory launches "The World's Strongest Cold Brew Tea" with exclusive "HPP Cold Press Cell-Breaking Extraction" technology (Image source: CB LAB)

Taiwan's ready-to-drink tea market is highly competitive, with consumers increasingly demanding higher product quality. CB LAB Cold Brew Laboratory launched "The World's Strongest Cold Brew Tea" using exclusive "HPP Cold Press Cell-Breaking Extraction" technology, choosing to conduct precision advertising through OPENPOINT APP to successfully establish brand positioning in the competitive market.

According to market research, Taiwan consumers' demand for healthy, additive-free tea beverages continues to grow, particularly among consumer groups pursuing pure tea aroma experiences. CB LAB seized this market opportunity, selecting exclusive collaboration with Taiwan's leading convenience store chain for market launch, and utilized OPENPOINT APP digital advertising strategies to precisely reach target consumer groups.

CB LAB successfully established brand positioning in the competitive market through precision advertising on OPENPOINT APP (Image source: AOTTER)

Solution | OPENPOINT APP Precision Targeting + Retail Media Strategy Integration

CB LAB adopted an integrated digital marketing strategy, utilizing AOTTER's advertising services on OPENPOINT APP, combined with President Information's 18 million member retail data to achieve precise audience targeting.

OPENPOINT APP Advertising Advantages

President Information and AOTTER launched strategic cooperation, utilizing 18 million member retail data to create a precision advertising platform within OPENPOINT APP. Through President Information's big data segmentation technology, combined with AOTTER's AotterTrek first-party data solutions and Aseal ad network, they innovatively opened programmatically purchasable premium APP placements, including homepage takeover, homepage large banner, member barcode page, and coffee redemption page video ads.

Data Technology Innovation Protects Group Privacy

President Information's big data team utilizes rich retail data from 18 million members for member tagging and segmentation, analyzing explicit purchasing behavior and estimating users' implicit interests through data models. AOTTER assists President Information in building DMP systems, and through next-generation ID exchange methods, can cross-reference with their accumulated hundreds of millions of user behavior data from the Leopard ad network, effectively protecting group data privacy while helping advertisers find precise target audiences.

Channel Integration and Digital Ecosystem Strategy

Convenience stores, as Taiwan's absolute retail channel leader, possess unshakeable market position and massive consumer base. OPENPOINT APP, as the core digital platform of the convenience store ecosystem, has 2 million daily active users, creating extremely high user stickiness and exposure traffic through high-frequency usage scenarios like coffee redemption, payments, and points applications.

CB LAB's choice to collaborate with this digital ecosystem not only gains precise ad exposure within the APP, but more importantly, when consumers develop purchase intent, they can immediately visit nearby convenience store physical channels to buy products, forming a complete O2O (Online to Offline) consumption loop and significantly shortening the conversion path from awareness to purchase.

Dynamic video ads placed on OPENPOINT APP coffee redemption page, with premium placement creating highly attractive visual exposure benefits (Image source: AOTTER)

Advertising Results | Precision Targeting Exceeds Expectations, Breaking Through in Both Click Rates and Consumption

CB LAB's new product launch achieved significant results through comprehensive marketing strategies, including press release information exposure, store promotional activities, and advertising on OPENPOINT APP. Targeted audiences showed 43.42% growth in average daily consumption per person during the advertising period, proving that precision digital advertising effectively drives actual consumer behavior, achieving dual objectives of brand promotion and sales growth.

Through AOTTER's Leopard big data analysis system, CB LAB's core audience is identified as primarily female consumers aged 45-55 (Image source: AOTTER)

Through AOTTER's Leopard big data analysis system, CB LAB's core audience is concentrated in six major cities, with Taipei and New Taipei having the highest proportion (Image source: AOTTER)