Aotter Technology Powers Mother's Day Campaign, Providing Video Display Solutions for OPENPOINT APP

President Information Systems' 2025 Mother's Day campaign "Love Out Loud - Mother's Day Video Message Collection" is now live, encouraging the public to express their feelings to their mothers through 30-second short videos. After review, submitted videos will be displayed simultaneously on digital windows at 7-ELEVEN stores in Taipei and on the OPENPOINT APP, with the APP platform component supported by professional technical assistance from Aotter Group, showcasing its technological advantages in the retail media sector.

The video advertising playback solution for the OPENPOINT APP enables users outside Taipei to also watch heartwarming confession videos through their mobile phones. Utilizing first-party data technology from Aotter's AotterTrek and Aseal social media network, OPENPOINT APP, as an application platform with 2 million daily active users, provides extensive and precise exposure channels for heartwarming confessions with support from Aotter's technical team.

Aotter Group stated that this Mother's Day campaign demonstrates the enormous potential of Retail Media Networks (RMN) in emotional marketing. The development of retail media is evolving from simple product promotion to more diverse content presentation, with emotional content becoming an important future direction for retail media. Through Aotter's technical applications in OPENPOINT APP, traditional holiday marketing activities can incorporate more digital interactive elements, creating deeper emotional connections between brands and consumers.

Furthermore, Aotter's collaboration model with retail channels opens new possibilities for Taiwan's retail media market. The innovative solution combining physical retail environments with digital applications not only enhances consumer engagement but also provides brands with more precise audience reach channels. In the post-cookie era, retail media collaboration based on first-party data will become the new mainstream development in digital advertising. This collaboration is an extension of the strategic partnership between Aotter and President Information Systems, once again demonstrating Aotter's professional capabilities and market insights in digital media technology.

The "Love Out Loud - Mother's Day Video Message Collection for Your Beloved Mom!" campaign registration period runs from April 23 to May 1, with approved videos to be displayed during the Mother's Day weekend from May 9 to May 11. This campaign operates on a first-come, first-served basis, with videos meeting specification requirements receiving priority display opportunities. For more campaign details, please refer to the official campaign page.