President Chain Store Information Systems and Aotter have launched a strategic partnership, utilizing retail data from 18 million members to create a precision advertising platform within the OPENPOINT APP. Through President Chain Store Information Systems' big data segmentation technology, combined with Aotter's AotterTrek solution and Aseal social media network, they have innovatively opened premium APP advertising placements for programmatic buying while ensuring member privacy protection, including homepage takeover ads, member barcode page, and coffee redemption page video advertisements.

As Taiwan's leading data technology company, Aotter assists enterprises in digital transformation through innovative technology. Not only does it own Asia's most influential female technology media "Aotter Girl," but through this collaboration, it injects new momentum into the OPENPOINT APP with 2 million daily active users, marking an important milestone for President Chain Store Information Systems' RMN-R towards comprehensive retail media applications.

Cross-Industry Implementation, Demonstrating Precision Advertising Value

Through precise demographic, consumer behavior, and time-based targeting, President Chain Store Information Systems and Aotter Group have created outstanding results for advertisers. Combined with the data resources from 20 million unique devices in Aotter's Aseal network, this further strengthens the depth and breadth of audience reach. A well-known digital bank brand successfully found potential financial service customers by utilizing consumption power indicators' implicit tags combined with purchasing data for high-end products such as spirits, cigars, and imported beverages. In the gaming industry, a renowned gaming company not only brought in massive new user downloads but also successfully acquired high-value core players by targeting gaming point card purchasers and then expanding the audience through look-alike targeting.

In the automotive industry, through encrypted matching with automotive industry news audiences from the Aseal network, they achieved data enrichment. Pure retail data alone is difficult to determine car purchase intent, but after combining with user behavior data from the Aseal network, they successfully targeted and reached potential automotive purchasers within the OPENPOINT APP, demonstrating the powerful benefits of cross-platform data integration.

Opening New Horizons in OMO Retail Media

OPENPOINT APP is a well-known lifestyle portal flagship application with 2 million daily active users. Through high-frequency usage scenarios such as coffee redemption, payment, and point applications, its cross-channel payment and point accumulation functions continuously enhance user stickiness. This collaboration between President Chain Store Information Systems and Aotter marks the first opening of the APP's most valuable advertising placements, including homepage takeover ads, member barcode page video ads, and daily high-frequency coffee redemption barcode page video ads, creating the highest reach and most precise digital media channel for brands. Beyond the previously launched programmatic digital out-of-home advertising network, President Chain Store Information Systems further incorporates OPENPOINT APP into its RMN-R portfolio, deepening its omnichannel OMO media strategic layout.

Data Technology Innovation, Balancing Privacy and Performance

The President Chain Store Information Systems big data team fully utilizes rich retail data from 18 million members for member tagging and segmentation, analyzing not only explicit purchasing behaviors but also estimating users' implicit interests through advanced data models to build comprehensive user profiles. Aotter brings its highly acclaimed AotterTrek first-party data solution, innovatively deploying services within President Chain Store Information Systems' internal environment. Through the corporate intranet, it reads user behavior tags and performs calculations, transmitting only calculation results to ad matching servers, preventing external advertising systems from accessing any user tags, effectively protecting corporate data privacy requirements.

This technical collaboration enabled both parties to rapidly transform traditional takeover ads into programmatic bidding placements that meet international standards within just two months, while developing video advertising placements for member barcode and coffee redemption barcode pages, creating more diverse and precise advertising options for advertisers.

Data Convergence, Creating a New RMN Federation

Recognizing the market demand for data collaboration, Aotter continuously advances distributed DCR (Data Clean Room) solutions that comply with the latest GDPR (General Data Protection Regulation) security standards. The successful automotive industry case fully demonstrates the potential of cross-platform data collaboration and highlights the importance of building a secure data exchange ecosystem.

This data collaboration platform will enable enterprises to achieve privacy-compliant data exchange and applications while maintaining data sovereignty, connecting the upstream and downstream of the sales funnel. President Chain Store Information Systems and Aotter Group look forward to setting new benchmarks for Taiwan's retail media industry through this collaboration and invite more enterprise partners to join this secure and trusted data federation, finding solutions for retail media networks (RMN) in the post-cookie era.

Contact Information

Aotter CEO Office Public Relations Department

Contact Email: ling.chung@aotter.net

Website: https://aotter.net