President Information and Aotter have launched a strategic partnership, leveraging retail data from 18 million members to build a precision ad placement platform within the OPENPOINT APP. Through President Information's big data segmentation technology, combined with Aotter's AotterTrek solution and the Aseal social media ad network, the companies have innovatively opened up programmable premium ad placements within the app—while ensuring member privacy—including homepage overlay ads, member barcode page ads, and video ads on the coffee redemption page.

As Taiwan's leading data technology company, Aotter helps businesses with digital transformation through innovative technology. Not only does it own AotterGirls, Asia's most influential female tech media brand, but through this partnership it also injects new momentum into the OPENPOINT APP, which has 2 million daily active users—marking an important milestone in President Information's RMN-R move toward comprehensive retail media applications.

Cross-Industry Implementation, Demonstrating the Value of Precision Targeting

Through precise demographic, behavioral, and time-based targeting, President Information and the Aotter Group have delivered impressive results for advertisers. Combined with data resources from Aotter's Aseal network, which covers 20 million unique devices, the depth and breadth of audience reach has been further strengthened. A well-known digital banking brand used hidden spending-power tags, combined with purchase data for premium goods such as spirits, cigars, and imported beverages, to successfully identify potential financial services customers. In the gaming industry, a renowned game company targeted users who purchase game point cards and then expanded its audience through look-alike modeling, not only driving a large number of new downloads but also successfully acquiring high-value core players.

In the automotive sector, encrypted matching with automotive industry news audiences from the Aseal network achieved data enrichment. Retail data alone makes it difficult to determine car purchase intent, but by combining it with user behavior data from the Aseal network, the companies successfully targeted and reached potential car and motorcycle buyers within the OPENPOINT APP—demonstrating the powerful benefits of cross-platform data integration.

Pioneering a New Era of OMO Retail Media

The OPENPOINT APP is a flagship lifestyle super-app with 2 million daily active users. Through high-frequency use cases such as coffee redemption, payments, and point applications, its cross-channel payment and point-accumulation features continue to boost user engagement. Through this partnership between President Information and Aotter, the app's most valuable ad placements have been opened up for the first time, including homepage overlay ads, video ads on the member barcode page, and video ads on the daily high-frequency coffee redemption barcode page—creating the highest-reach, most precise digital media channel for brands. In addition to its previously launched programmatic digital out-of-home ad network, President Information is now further incorporating the OPENPOINT APP into its RMN-R portfolio, deepening its omnichannel OMO media strategy.

Data Technology Innovation, Balancing Privacy and Performance

President Information's big data team fully leverages the rich retail data of 18 million members for member tagging and segmentation—not only analyzing explicit purchasing behavior but also using advanced data models to infer users' implicit interests, building comprehensive user profiles. Aotter, meanwhile, brings its highly sought-after AotterTrek first-party data solution, innovatively deploying the service within President Information's internal environment. User behavior tags are read and computed via the company's internal network, with only the computation results sent to the ad matching server—meaning external ad systems have no access to any user tags, effectively meeting enterprise requirements for data privacy.

This technical collaboration allowed both parties to quickly transform traditional overlay ads into programmatic bidding placements that meet international standards within just two months, while also developing video ad placements for the member barcode and coffee redemption barcode pages—offering advertisers more diverse and precise placement options.

Data Collaboration, Building a New RMN Federation

Recognizing market demand for data collaboration, Aotter continues to advance its distributed DCR (Data Clean Room) solution, which complies with the latest security standards under GDPR (General Data Protection Regulation). The successful automotive industry case fully demonstrates the potential of cross-platform data collaboration and highlights the importance of building a secure data exchange ecosystem.

This data collaboration platform will enable businesses to exchange and apply data in a privacy-compliant manner while maintaining data sovereignty, connecting the upstream and downstream of the sales funnel. President Information and the Aotter Group hope that through this collaboration, they can set a new benchmark for Taiwan's retail media industry and invite more business partners to join this secure and trustworthy data federation, helping to find solutions for retail media networks (RMN) in the post-cookie era.

Contact Information

Aotter CEO Office, Public Relations Division

Contact email: ling.chung@aotter.net

Website: https://aotter.net