November 7, 2024, Taipei – Taiwan's renowned self-media and innovative R&D brand "AOTTER" officially announced this month its strategic partnership with President Information Corp., successfully establishing an international standard-compliant first-party data advertising ecosystem. This collaboration not only enabled President Information Corp. to complete a compliant data advertising ecosystem setup in a short time but also achieved outstanding advertising performance. Simultaneously, AOTTER announced securing new round of strategic investment from a group that has been deeply rooted in the advertising industry for over 20 years and is now expanding into the healthcare industry, injecting new momentum into its future development.

Technological Innovation, Aligning with International Standards

AOTTER has been deeply cultivating first-party data advertising networks and Data Clean Room (DCR) technology for over eight years, continuously innovating and now possessing advertising platforms and data exchange formats that comply with international standards and IAB specifications. Certified by IAB OM SDK, the company can seamlessly integrate with international markets. Not only does it fully support The Trade Desk's UID2.0, but it also supports next-generation advertising data coupling technologies including those from Silicon Valley notable startup ID5, providing partners with broader choices and embracing GDPR-compliant audience targeting technologies.

President Information Corp. Chooses AOTTER to Co-build RMN-R Ecosystem

President Information Corp. chose to collaborate with AOTTER, successfully establishing a compliant data advertising ecosystem in a short time and achieving significant advertising performance. Through this partnership, President Information Corp. will transform its massive online-to-offline (OMO) retail data into Taiwan's most indicative RMN-R (Retail Media Network- Realize) ecosystem. This ecosystem realizes precise, predictable retail data advertising networks capable of exploring unknown customer segments, bringing brand new experiences to brands and consumers! RMN-R not only leverages physical store retail data but also vertically integrates AOTTER's monthly over 5 billion online reading behavior analyses, combining them into powerful advertising applications while following standards to protect user privacy.

AOTTER's Technical Capabilities and Data Scale

AOTTER's Aseal SSP possesses advanced real-time data technology, providing smooth advertising viewing experience performance. With monthly behavior analysis data exceeding 5 billion instances, covering delivery data from over 28 million devices. This collaboration with President Information Corp. represents a major breakthrough for AOTTER in first-party data application R&D, as both parties successfully merged online reading and offline sales behavior data, pushing Taiwan's vertical advertising network scale to new heights.

AOTTER CEO Lun Hsieh stated: "The collaboration with President Information Corp. is an important milestone for the company in first-party data applications. Through technological innovation and international alignment, we are committed to providing partners with the most advanced data advertising solutions. In the 'post-Cookie era,' AOTTER is determined to become the leading hub for traffic and data technology, creating a 'brain industry' ecosystem." "AOTTER's DCR solution is installed within enterprises. Without exposing sensitive data externally, enterprises can quickly build their own RMN systems using AOTTER's AotterTrek RMN SaaS, optimizing enterprise member consumption behavior applications, creating revenue while avoiding future advertising cost growth – achieving multiple benefits," added Deputy CEO Peng-Han Su.

President Information Corp. also stated: "AOTTER's expertise in Data Clean Room technology enabled them to successfully establish a compliant data advertising ecosystem in a short time and achieve excellent advertising performance. We look forward to continuing to deepen our cooperation with AOTTER and jointly promoting the development of the RMN-R ecosystem."

Securing Strategic Investment, Accelerating First-Party Data Alliance Deployment

AOTTER announced it is conducting a new round of fundraising, with partial capital already secured. The lead strategic investor is a group that has been deeply rooted in the advertising industry for over 20 years and is expanding into the healthcare industry. This investment will simultaneously integrate the first-party data alliance sector into the healthcare industry. It is expected that by the first quarter of next year, AOTTER will complete first-party data vertical advertising applications in retail, esports, automotive, and healthcare industries, striving to become the traffic and data technology hub of the "post-Cookie era" and an innovator in first-party advertising data.

Meanwhile, AOTTER also plans to develop overseas initiatives in sync with strategic investment institutions, actively expanding international markets and bringing Taiwan's MarTech technology, first-party data AI applications, and advertising services to the global stage. AOTTER's two founders stated: "We are very optimistic about the market development of first-party data advertising. From global trends between 2023 and 2024, first-party data advertising has been the fastest-growing market. The 'post-Cookie era' triggered by the Cookieless trend is a process of technological transformation, making market behavior transformation inevitable. In the future, most enterprises seeking customers online will need to acquire them at reasonable prices through first-party data advertising purchases and exchanges. Like NVIDIA developing CUDA, AOTTER has been sharpening its sword for ten years since startup, creating a market aligned with global trends." AOTTER expects to increase its market share in data advertising to 20% domestically within the next two years while connecting with overseas markets, becoming a software innovation application brand that goes from Taiwan to the world.

About AOTTER

AOTTER is Taiwan's renowned self-media and innovative R&D brand, specializing in data technology and digital marketing solutions. Its Aseal SSP possesses advanced real-time data technology and excellent advertising experience, processing over 5 billion behavior analysis data monthly. AOTTER is committed to leading the digital advertising industry's development in the "post-Cookie era." In 2023, it launched DCR/RMN SaaS services to provide partners with efficient, secure data advertising setup services while developing Taiwan's largest-scale first-party data hub.

About President Information Corp.

President Information Corp. was established in 1997 as a subsidiary of the Uni-President Group, introducing investment and project management standards from Japan's Nomura Research Institute and implementing Japanese project management and quality standard systems. As an "IT expert for retail and distribution industries," President Information Corp. provides enterprise management integrated application services, cloud services, IDC and information security services, marketing technology, and software/hardware sales and system integration solutions, assisting manufacturing, retail, food service, and logistics enterprises in AI digital transformation. By combining online and offline retail data, it creates the most indicative RMN-R ecosystem.

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AOTTER Inc.

Ling Chung 02-2747-8610 ling.chung@aotter.net

Ruby Ko 02-2747-8610 ruby.ko@aotter.net