Supr.Guide and AotterTrek CDP New Feature Launch Timeline Postponed
2021-10-18
AOTTER announced new projects at the White Cosmos Conference on April 12, 2021, including the product selection forum "Supr.Guide" and the Customer Data Platform (CDP) for its "AotterTrek" big data management platform that can predict off-site behavior. Originally scheduled to launch in fall this year, in order to provide more complete and comprehensive services, it is expected to be officially launched before the first quarter of 2022.
Supr.Guide provides product selection service guides, bringing together more expert reviews and information on tech products. Users can directly compare product specifications, make customer service inquiries, and participate in community discussions on the website. AotterTrek's CDP allows content management websites, online service platforms, or e-commerce sites to better understand customers' online behavior, effectively reduce marketing budgets, and expand advertising reach for more effective promotion.
Additionally, AOTTER is co-hosting the third Ridiculous Awards with the "Don't Watch at Work" team, which will be held as a physical ceremony at the Taipei International Convention Center (TICC) on November 13, 2021. Audiences will be able to watch the ceremony through online live streaming.