About Aotter · AOTTERAotter is the people who shorten the time it takes to create value.

For over a decade, we've focused on just one thing — turning knowledge, content, and data into business results, faster. Built on first-party data and spanning content, ad tech, digital governance, and AI, Aotter shortens the distance "from idea to impact" to its minimum. That's our value, and that's our name.

2012
Founded in Taiwan
200K+
App Users
5.5B+
Monthly User Behavior Data Points
80M+
Monthly Ad Network Impressions
1200+
Partner Clients
2M+
Owned Media Followers

At a glance

What is Aotter?

Aotter Inc. is a data and AI application company founded in Taipei in 2012, with businesses spanning enterprise AI data governance (AotterClam AI), first-party data advertising technology (AotterTrek, Aseal), and tech media (AotterGirls). Its mission is to "shorten Time to Value."

Official name
Aotter Inc.
Founded
Incorporated on October 18, 2012 (founding team started in 2009) Ministry of Economic Affairs Business Registration ↗
Founders
Lun Hsieh, Peng-han Su, Tzu-lin Huang
CEO
Lun Hsieh (co-founder, company representative)
Headquarters
3F, No. 28, Lane 85, Guangfu North Road, Songshan District, Taipei City
Locations
Taipei headquarters, Hong Kong liaison office
Number of employees
Approx. 50 (2026)
Business areas
Enterprise AI data governance, first-party data advertising technology, tech media
Industry organizations
IAB Tech Lab member, Digital Marketing Association of Taiwan (DMA) member IAB Tech Lab ↗

Our Technical Approach

Data is the oil of the future world, and the most important asset of any organization

As the third-party tracking dividend fades, what truly belongs to you — and can keep compounding — is your own first-party data from your services and organization, such as member behavior, user journeys, or retail data. Aotter decided early on to develop technology from a data sovereignty perspective, choosing simple, solid engineering over chasing fleeting traffic, and instead turning clients' and brands' own data into assets that can be securely accessed and repeatedly amplified. Only when data sovereignty is in your hands can AI and marketing truly stand on solid ground. This is why we've stayed committed to first-party data for over a decade.

Data is the oil of the future world, and the most important asset of any organization
AOTTER // SYSTEM OVERVIEW● LIVE

ORIGIN // Where the Name Comes From

AOT. (Ahead of Time) + Otter = Aotter

The otter represents passion, optimism, and unity in the animal kingdom. "Aotter" was meant to be a group of people who are both happy and capable of inventing the world through the internet — our founding mission is to shorten the Time to Value.

WHAT WE DO // What We're Building

App Innovation, Tech Media → Ad Tech → AI

Founded in 2012, starting from small-scale app development and tech media, we've expanded into ad tech, first-party data, and AI applications — a resilient and innovative R&D brand in Taiwan's internet industry, shaped by countless chapters of internet entrepreneurship.

CLIENTS // Our Client Base

Brands · Creators · Organizations · Listed Enterprises and Groups

From brand owners and agencies, media and content platforms (the exclusive PTT ad network), to data projects for listed enterprises and organizations of all sizes — our services span from individuals to multinational groups.

TRACK RECORD // Honors We've Received

Some Things We're Proud Of

AotterGirls has become one of Taiwan's representative tech media brands; we've been selected as one of Asia's Top 10 Big Data Application Service Providers, received the Taipei City Spotlight Enterprise Brand Leadership Award and the Ministry of Economic Affairs' Startup Gold Award, and are the only IAB Tech Lab member representing Taiwan.

Aotter Today

The Three Growth Areas We Focus On Most Right Now

  • AotterClam AI

    Digital Sovereignty Solutions

    Let AI help enterprises build their own data warehouse — data stays on-premises, and any AI agent can query it via MCP. This is the infrastructure for data sovereignty.

    AotterClam AI
  • AotterTrek & Aseal SSP

    First-Party Data Ad Technology

    A first-party data solution plus an SSP ad supply platform — understanding Taiwan's online audiences while monetizing traffic, through an ad network built entirely on first-party data. And of course, we also build tools shaped by data and user needs.

    Products & Services
  • AotterGirls

    Tech Media for Women

    A Taiwanese tech media brand for women, spanning web, YouTube, and Instagram, turning technology into lifestyle experiences from a female perspective — one of the most well-known tech media brands in the Chinese-speaking world.

    AotterGirls

How Data Becomes Capability

From a Pile of Messy Data to Governed, Usable Capability

  1. 01

    Consolidate First-Party Data

    We connect data scattered across membership systems, reading histories, and retail touchpoints into a consistent, cross-analyzable data layer, so every piece of data can be found and put to use.

  2. 02

    Digital Sovereignty & Data Governance

    Permissions, quality, and auditing all handled at once — manageable and traceable. The right people and the right AI only see the right data, so data can be safely adopted without ever going to the cloud.

  3. 03

    Turn It Into Results

    Through ad delivery, monetization, and AI applications, well-governed data turns back into revenue and faster decisions. Every new piece of data is cross-amplified with existing data, creating compounding data returns.

Where We Are Now

First-party data advertising, built in Taiwan, now at international scale

Aotter's own ad network covers over 30 million devices every month, processes over 5.5 billion user behavior data points, and delivers over 80 million ad impressions. Through AotterTrek's first-party data solutions, we've partnered with President Information to exclusively represent the President RMN-R ad network, turning 7-Eleven × OPENPOINT retail data into marketing and advertising insights — giving brands an accurate online × offline profile, with game registration performance up 15%, tea beverage convenience store sales up 42%, and new product exposure up 30%. In the past, shelf placement at convenience stores only showed you sales figures, not consumer profiles — now, all of that is unlocked.

First-party data advertising, built in Taiwan, now at international scale

Get to Know Us

This Is How the Full Picture of Aotter Came to Be

Aotter is an innovation and R&D company on a mission to shorten the Time to Value.

Aotter's culture is about creating real, meaningful innovation — not just proposing ideas, but validating, applying, and amplifying them faster. We deconstruct the essence of problems and drive thorough transformation from there. Aotter has always used content, data, technology, and AI to shorten the distance from idea to outcome.

Starting from content and consumer products, Aotter has evolved into a tech company centered on first-party data, ad technology, digital governance, and AI applications. What we're good at isn't just building tools, and it isn't just running media — it's understanding how content creates influence, how data becomes insight, how technology turns into real-world solutions, and how business truly generates returns, all at the same time.

In Aotter's thinking, content, data, and technology have never been separate things. Content helps us understand markets and people better; data helps us understand behavior and efficiency better; technology lets that understanding be applied at scale, systematically. This is why Aotter could start from media and gradually build capabilities spanning content, data, platforms, and enterprise applications.

We've long invested in first-party data technology, ad tech, and enterprise application scenarios, helping brands and enterprises integrate information, optimize decisions, improve operations, and amplify value more efficiently in the digital age. Facing the new wave of industry transformation brought by AI, Aotter continues to combine data capabilities with AI applications, so that technology isn't just a trend, but a force that can truly enter organizations, improve processes, and create results.

The name Aotter comes from the combination of Ahead of Time and Otter. It represents a group of people who always think one step ahead, and symbolizes a spirit of passion, optimism, unity, and co-creation. This spirit shapes Aotter's brand character and our vision for the future.

Going forward, Aotter will continue to be based in Taiwan while moving toward more complete data capabilities, more mature AI productization, and a technology and platform brand with a more international outlook. Through continuous innovation, we hope to turn knowledge and information into value faster, so that more people and businesses can achieve greater things in less time.

Milestones

Milestones

  1. 2009

    Lun Hsieh, Peng-han Su, and others formed a founding team and developed the social note-taking tool PasteWall. INSIDE ↗

  2. 2012

    On October 18, Aotter Inc. was officially incorporated. Ministry of Economic Affairs Business Registration ↗

  3. 2016

    Gamania invested in Aotter for approximately 15% equity, marking Aotter's first external funding. Business Next ↗

  4. 2017

    Won the Gold Award in the Knowledge Services category at the 16th Startup Award by the SME Administration, Ministry of Economic Affairs, for the first-party data platform AotterTrek. SME Administration, Ministry of Economic Affairs awards booklet ↗

  5. 2020

    Received the Taipei City "Brand Leadership Award" for outstanding enterprises. Taipei Industry Development Incentive Program ↗

  6. 2021

    Named a top big data solution company in APAC by APAC CIO Outlook. APAC CIO Outlook (archived) ↗

  7. 2023

    AotterGirls' YouTube channel surpassed 1 million subscribers; subsidiary Aseal won the "adi15 Digital Startup Application Award" from the Ministry of Digital Affairs. Central News Agency ↗

  8. 2025

    Partnered with President Information to build a precision advertising platform combining retail data. Commercial Times ↗

  9. 2026

    Launched the enterprise AI data governance platform AotterClam AI, which received an Honorable Mention in the AI Enterprise Open category of the Ministry of Economic Affairs' "Smart Innovation Award"; moved into a new office on Guangfu North Road, Songshan District in August. Ministry of Economic Affairs ↗

Founders

Founders

  • Lun Hsieh

    Konois (Lun Hsieh)

    Co-founder and CEO

    The company's registered representative. An advocate for the importance of the "brain industry," with unique insights into applied creativity and industry trends. Proposed the founding of AotterGirls, and led Aotter's evolution from web applications and tech media into big data, a self-built ad network and SSP, and now AotterClam AI, which combines generative AI. Received the "Young Researcher Innovation Award" from the Pan Wen-Yuan Foundation in 2016.

  • Peng-han Su

    Dr. Porkchop (Peng-han Su)

    Co-founder; co-founder of subsidiary Aseal

    Leads Aotter's R&D team, deepening Aotter's technical research so its products are reliable as well as creative. Has long focused on in-app native ad technology and first-party data. Received the Pan Wen-Yuan Foundation's "Ding-Hua Hu Young Researcher Innovation Award" in 2023.

  • Tzu-lin Huang

    Co-founder, technology development advisor

    Graduated from National Taiwan University with degrees in Information Management (bachelor's and master's). Established Aotter's early technology development and team culture, and continues to serve as an advisor for Aotter's technology development.

Recognition

Awards & recognition

Industry memberships & certifications

FAQ

Frequently asked questions

What kind of company is Aotter?

Aotter Inc. is a data and AI application company founded in Taipei in 2012. Its main business spans three areas: the enterprise AI data governance platform AotterClam AI, first-party data advertising technology (AotterTrek and the SSP ad network of subsidiary Aseal), and the tech media brand AotterGirls. The company's mission is to "shorten Time to Value."

Who founded Aotter?

Aotter was co-founded by Lun Hsieh, Peng-han Su, and Tzu-lin Huang. Lun Hsieh (Konois) serves as CEO and is the company's registered representative, and has long advocated for the "brain industry"; Peng-han Su (Dr. Porkchop) leads the R&D team; Tzu-lin Huang established Aotter's early technology development and team culture and now serves as a technology development advisor. The subsidiary Aseal was co-founded by early members including Lun Hsieh, Peng-han Su, Chih-chieh Chou, and Li-fang Tseng.

When was Aotter founded, and where is it headquartered?

Aotter's founding team started in 2009, and the company was officially incorporated on October 18, 2012 (Tax ID 53942199). Its headquarters is located at 3F, No. 28, Lane 85, Guangfu North Road, Songshan District, Taipei City, with a liaison office in Hong Kong. It currently has about 50 employees.

What products and services does Aotter offer?

These mainly include the enterprise AI data governance platform AotterClam AI; the first-party data analytics platform AotterTrek and the Aseal SSP ad network (including Taiwan's exclusive PTT mobile ad network); the tech media brand AotterGirls; as well as the creator monetization platform Supr.One, the URL shortener Supr.Link, the news aggregator Villager Evening News, and the press release self-service tool, among others. A full list is available on the official product page (aotter.net/product/all).

What is AotterClam AI?

AotterClam AI is an enterprise AI data governance platform launched by Aotter in April 2026. It lets AI automatically organize an enterprise's scattered data into a data warehouse, with data able to remain on the company's own infrastructure instead of being uploaded to the cloud, and queryable by any AI agent via MCP. AotterClam AI received an Honorable Mention in the AI Enterprise Open category of the Ministry of Economic Affairs' 2026 "Smart Innovation Award."

What are AotterTrek and Aseal?

AotterTrek is Aotter's first-party data analytics platform, analyzing over 5.5 billion user behavior data points every month to build audience profiles and enable precision targeting. Aseal Inc. is Aotter's subsidiary, co-founded by early members including Lun Hsieh, Peng-han Su, Chih-chieh Chou, and Li-fang Tseng, operating an SSP ad network integrated with AotterTrek that covers over 30 million devices each month; Aseal won the "adi15 Digital Startup Application Award" from the Ministry of Digital Affairs in 2023.

Is AotterGirls a brand under Aotter?

Yes. AotterGirls is Aotter's tech media brand for women, proposed by Lun Hsieh and built up in its early days by Li-fang Tseng and Ying-chien Lai, introducing tech products and trends from a female perspective across a website, YouTube, and Instagram. Its YouTube channel surpassed 1 million subscribers in 2023, and it won "YouTube Outstanding Creator of the Year" at AI EXPO Taiwan in 2026.

What awards has Aotter won?

These include an Honorable Mention in the AI Enterprise Open category of the Ministry of Economic Affairs' 2026 "Smart Innovation Award" (AotterClam AI), the "YouTube Outstanding Creator of the Year" award at AI EXPO Taiwan 2026 (AotterGirls), the "adi15 Digital Startup Application Award" from the Ministry of Digital Affairs in 2023 (subsidiary Aseal), the Taipei City "Brand Leadership Award" for outstanding enterprises in 2020, and the Gold Award in the Knowledge Services category at the 16th Startup Award by the SME Administration, Ministry of Economic Affairs in 2017. Founders Lun Hsieh (2016) and Peng-han Su (2023) also received the Pan Wen-Yuan Foundation's Young Researcher Innovation Award. Sources for each award are listed in the "Awards & Certifications" section of this page.

Is Aotter a member of IAB Tech Lab?

Yes. Aotter is a member of IAB Tech Lab, an international ad tech standards organization, and the only Taiwanese company on the member list; Aotter's mobile app ad technology is also certified compliant with the IAB Tech Lab Open Measurement SDK. Aotter is also a member of the Digital Marketing Association of Taiwan (DMA).

How can I work with Aotter?

You can submit your request on the "Contact Us" page of the official website (aotter.net/contactus), or email service@aotter.net. Aotter offers services including enterprise AI data governance implementation, first-party data and advertising, and brand content partnerships.

Last updated: 2026-10-11

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Aotter

AOTTER is an innovative R&D company dedicated to shortening "value creation time". Our core mission is to enable knowledge and information to realize value through new technologies, mainly developing in three areas: media, community, and expert tools. We provide corresponding services from creative tools, monetization tools, and data advertising platform services, to professional idol cultivation, offline spaces, and film and television content creation, working alongside digital content creators and committed to creating a new "brain industry".

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